Cibervoluntarios' campaign #20AñosATuLado Awarded with the Prize for Best Execution of a Spot in Social Action at Publifestival
The Fundación Cibervoluntarios received yesterday the Award for Best Execution of an Advertising Spot 2021 in the category of #SocialAction, awarded by Publifestival, the International Festival of Social Advertising. This award recognises the creativity and originality of professionals and organisations for their contribution to different social causes. Representing Cibervoluntarios in the award ceremony was Yolanda Rueda, the foundation's founder and president.
In 2021 we celebrate 20 years promoting knowledge and the use of technology by citizens, and we wanted to celebrate it with the campaign "20 Años a tu lado" (20 years at your side) on television and radio. We wanted to pay tribute to technological volunteering, collaboration and digital transformation with social impact, at a time when the appropriation of technology by citizens is the key to overcoming major global challenges. There are many people who, like the protagonists of our campaign, Mario and Laura, do not know how to connect with technology. At Cibervoluntarios we help them to do so, free of charge. You can see the "20 Years at your side" campaign here:
Thanks to this initiative, in the first months of 2021, applications for free training through our website grew by 60%, with 300 new cyber-volunteers signing up. Our two decades of work, experience and leadership in driving digital transformation and reducing digital vulnerability have earned CyberVolunteers several national and international awards.
We would like to express our gratitude to all the people, professionals and production team who have created the "20 years at your side" campaign, as well as to the organisation and jury of Publifestival 2021 for this recognition, which makes us very excited. We would also like to congratulate all the people and organisations whose campaigns have also received awards in this 15th anniversary of Publifestival, such as Juegaterapia or the Spanish Association Against Cancer, among others.
Publifestival is the great advertising gala and the meeting point for companies and professionals from the world of communication with a common interest: Marketing with a Cause or Social Advertising. A competition that rewards and recognises the most creative and original ideas in different formats and fields, such as television, radio, internet, marketing, design, production, historical campaigns, young talents, NGOs... from agencies, advertisers, organisations, institutions and companies.