Yoobamoodua: Language activism striving for linguistic diversity in digital spaces
Empodera.org interviews Adesina Ghani Ayeni, popularly known as Omo Yooba, founder of Yobamoodua Cultural Heritage, based in Lagos, Nigeria, and which functions as an online repository of Yoruba language words. Graduated from the Lagos State Polytechnic with a Higher National Diploma in Mass Communication, he is a media marketing executive, digital rights activist, multimedia journalist, language rights advocate and climate action ambassador.
"The colonial mentality syndrome is a major setback to digital activism of indigenous languages. The languages of the land are not duly recognized in the cities, in government and even in schools, except in rural communities"
He has worked on numerous advertising campaigns in the Yoruba language, producing a wide array of digital contents in the Yoruba language. In addition to that, he is an active volunteer translator with Global Voices, where he acts as the Yoruba Lingua Manager. He is a two-time research fellow for the Firebird Foundation for Anthropological Research, where he archived some of the oral literature of the Yoruba people of West Africa. Adesina is a Climate Reality Leadership Corp, trained by US Vice President Al Gore.